Blog
Insights on web development, AI agents, business automation and SEO for small and medium businesses in Europe.
- EAA 2025: is your website accessible under EU law? — The European Accessibility Act applies since 28 June 2025. Who must comply, what WCAG 2.1 AA actually requires, and how to check your site — without the legal jargon.
- How much does a website really cost in 2026? — Breaking down price myths. From free builders to 50k agencies — what you actually get for your money and where the sweet spot is.
- What is an AI agent and how can it help your business? — An AI agent is not science fiction. It's a tool that answers clients 24/7, collects leads and books meetings — without your involvement.
- SEO for small business — what really works in 2026? — Most SEO advice is written for corporations. I show what small businesses can do today to appear on Google's first page — without an ad budget.
- How to choose a web agency? 7 questions you must ask — A beautiful portfolio isn't enough. Before signing with a web agency, ask these 7 questions — they'll save you from wasting money and time.
- 5 processes you can automate in one day — You don't need to spend thousands on digital transformation. These 5 automations you can implement today and save 10+ hours per week.
- Mobile website in 2026 — why desktop is no longer enough — 73% of your clients visit your site from a phone. If your site doesn't look great on mobile, you're losing over half your potential clients.
- How much does an AI agent cost for a business in 2026? — Breaking down AI agent costs: deployment, maintenance, API, integrations. When it pays off and when it's not worth the investment.
- EAA website audit: who needs one and what it actually checks — The European Accessibility Act applies to consumer e-commerce since 28 June 2025. What an EAA/WCAG 2.1 AA audit covers, who is exempt, and why overlays fail.
- Make.com vs n8n — which automation tool to choose? — Comparing Make.com and n8n point by point: pricing, ease of use, integrations, self-hosting. Which is the better choice for a small business?
- How to make your website visible in AI: the 5 steps we use ourselves — ChatGPT, Perplexity and Google AI Overviews cite websites that answer in machine-readable form. 5 concrete steps, plus our own honest zero-point measurement.
- AI visibility audit: how to check whether ChatGPT and Perplexity can see you — An AI visibility audit checklist: 6 checks from robots.txt to prompt measurement. Shown on our own example, including the zero result.
- Why your website doesn't appear in Google AI Overview? — Google AI Overview is changing the game. I show how to optimize your site so AI cites your content — and what this means for small business SEO.
- Do I need a website if I have social media and a Google Business Profile? — Usually yes — but not for the reason you have been given. What you own versus what you rent, where buyers actually end up, and the honest cases where you can wait.
- Is a multilingual website worth it for a small business? — Adding languages does not add markets — it adds copies. What actually happens in search when you publish the same twelve pages in twenty-two languages, and the three conditions that make a second language pay.
- How long does it take to build a website? — Two to four weeks for a focused small-business site — and the delay is almost never the code. What those weeks actually contain, why the client is usually the bottleneck, and what makes a project run long.
- What to prepare before your website project starts — The four decisions, the accesses you must own, and the content list — gathered before the first meeting. An hour spent here removes the two most common causes of a project running long.
- How do you know if your website is working? — One number decides it, and it is not visits. How to set up the minimum measurement, how to tell whether the problem is traffic or the page, and what to change first.